What is the Executive Report? The Executive Report provides a high-level business performance summary with AI-generated narrative insights, aggregated metrics, and trend analysis. Perfect for management reviews, board meetings, and strategic planning.

Key Benefits:

• AI-Generated Narratives: Automatic insights about business performance trends, momentum, and key takeaways

• Aggregated Metrics: See organization-wide totals for impressions, engagement, leads, and searches

• Review Insights: Overall rating, response rate, and average response time across all locations

• Transactional Sentiment: Topic-group sentiment view (Service, Price, Cleanliness, Wait Time, Product Quality) scoped to the selected account and period

• Optimization Impact: Executive so-what layer estimates score impact from negative sentiment concentration and provides recommended actions

• Q&A Tracking: Monitor unanswered customer questions from Google Business Profile

• Account Filtering: Drill down into specific Google Business accounts when needed

• Custom Timeframes: Run reports for different date ranges (30, 60, 90 days or custom)

• Export Options: Download as CSV for sharing with stakeholders

Accessing the Executive Report: Navigate to Reports dropdown > Executive to open the report page.

Filters Panel:

The top section lets you configure the report scope:

• Account (Optional): Select a specific Google Business account to focus on, or leave blank for organization-wide view

• Days: Choose the timeframe for metrics (30, 60, 90 days)

• Backlog Months: Set how many months back to check for unanswered Q&A

Click "Run report" to generate the analysis. You can also "Export CSV" to download raw data.

Large account reliability: For month/custom date windows on large accounts, the report now automatically processes totals in chunks behind the scenes to reduce timeout risk.

Comparison mode: Month, quarter, and year selections now compare against the previous calendar period for more intuitive percentage deltas.

Timeout behavior: The UI allows long-running executive requests for up to 20 minutes before showing a timeout message.

Gateway errors: If an upstream 504/HTML gateway response occurs, the UI now surfaces a readable error instead of a JSON parse crash.

Performance Narrative:

An AI-generated summary appears at the top providing:

• Trend Analysis: Whether key metrics are improving or declining

• Momentum Indicators: Peak periods and notable changes

• Executive Insights: Key takeaways and performance highlights

• Context: How performance compares to previous periods

This narrative is perfect for executive summaries, board reports, or stakeholder communications.

Metrics Overview:

Impressions:

• Total: Sum of all Google Business Profile impressions across locations

• Maps: Impressions from Google Maps specifically

• Search: Impressions from Google Search results

• Engagement: Total engagement actions (clicks, calls, directions, etc.)

• Leads: Sum of all lead-generating actions (calls, messages, bookings)

Search Queries Breakdown (Local SEO Add-on):

If your organization has the Local SEO add-on enabled, you'll see additional query insights:

• Direct Queries: Brand-name searches for your business

• Indirect Queries: Category/service searches relevant to your business

• Branded Queries: Branded vs non-branded search share

• Total Queries: All search queries combined

Review Health:

• Average Rating: Mean rating (0-5.0) across all reviews

• Total Reviews: Number of reviews received

• Response Rate: Percentage of reviews with replies

• Avg Response Time: Average hours to respond (business hours basis)

Q&A Status:

• Unanswered Q&A: Count of customer questions without answers

Metadata:

At the bottom, you'll see report generation information:

• Days Analyzed: Timeframe used for metrics

• Account: Which account(s) were included

• Chunked Processing: For large custom date ranges, totals are automatically computed in smaller date windows and merged to improve reliability

• Computed At: When the report was generated

Interpreting the Results:

Impressions: Indicate visibility in search. Compare across periods to see if SEO efforts are working.

Engagement & Leads: Show how many people took action (website visit, call, direction request). High engagement = strong relevance.

Response Rate: Aim for 80%+ response rate. Below 60% suggests reviews aren't being monitored adequately.

Response Time: Target under 24 hours. Business hours response time is more realistic for service level agreements.

Queries (Local SEO): Direct query share should be high (brand recognition). Growing indirect queries = service category is expanding.

Common Use Cases:

• Monthly Board Reviews: Run executive report to share with leadership on business performance

• Strategic Planning: Analyze 90-day trends to identify growth areas and underperforming segments

• Stakeholder Communication: Export CSV or screenshot narrative for investor/partner updates

• Competitive Analysis: Compare multi-account performance to allocate resources strategically

• Trend Monitoring: Run report weekly or bi-weekly to catch emerging issues early

Best Practices:

• Run the Executive Report monthly to track overall business health

• Pay attention to the AI narrative - it highlights unusual trends automatically

• Compare metrics month-over-month to identify improvements or declines

• If response rate is below 80%, prioritize reputation management training

• Track search query composition to understand your audience better

• Export and share with team members to align everyone on performance goals

• Use 90-day reports for strategic decisions, 30-day for tactical monitoring

• Link metrics back to location-specific reports to identify champions and laggards

• For large accounts and month-long custom ranges, use date ranges confidently; the system now auto-chunks processing to reduce timeout risk