What is the Location Accuracy Report? The Location Accuracy Report provides a complete view of all your locations ranked by their listing accuracy scores. Use this report to identify which locations need attention and prioritize improvements to your Google Business Profile listings.

Key Benefits:

• Complete Overview: See accuracy scores for all locations in one place with color-coded status

• Identify Problem Listings: Quickly spot locations below 50 (red) that need immediate attention

• Account Filtering: Focus on specific Google Business accounts or view all accounts together

• Actionable Insights: See exactly which fields are missing from each location

• Export Capabilities: Download as CSV or JSON for sharing with team members or stakeholders

• Direct Editing: Click into any location to edit profile information immediately

Accessing the Report: Navigate to Reports dropdown > Location Accuracy to open the report page.

Report Contents:

Each row in the report displays:

• Location Name: Business name from the Google Business Profile

• Store Code: Your internal store/location identifier (if configured)

• Accuracy Score: 0-100 numerical score

• Score Color Badge: Visual status indicator (Green/Amber/Red)

• Account ID: Which Google Business account the location belongs to

• Edit Button: Quick link to open location detail page for editing

Understanding Accuracy Scores:

• Green (80-100): Excellent - Profile is complete and well-optimized

• Amber (50-79): Needs Attention - Some important fields are missing

• Red (0-49): Critical - Multiple important fields missing or incorrect

• Score 0: Permanently closed location (not a fixable profile)

Sorting & Filtering:

• Sort by Score: Click the Score column header to sort from lowest to highest (helps find problem listings first)

• Filter by Account: Use the Account dropdown at the top to focus on specific Google Business accounts

• Search by Location: Use the search field to find specific locations by name

Missing Fields Insight:

When you click into a location from this report, you'll see a list of the specific fields preventing a higher score. Common missing fields include:

• Basic Info: Business name, address, phone number, website

• Hours: Regular business hours (especially important for service visibility)

• Categories: Primary category and additional service categories

• Description: Business description or about section

• Photos: Business photos (higher number = higher score)

• Details: Attributes like parking, outdoor seating, Wi-Fi, etc.

Data Freshness Tip: If a field shows as missing but you can see it in Google Business Profile, run a full account sync or refresh the location details to pull the latest data before re-checking the report.

Improving Scores:

1. Filter to show locations with scores below 80

2. Sort by score to focus on lowest-scoring locations first

3. Click "Edit" to open the location detail page

4. Add missing fields based on the warnings shown

5. Save changes back to Google Business Profile

6. Re-run the report in a few days to see updated scores

Export Options:

• CSV: Download as Excel/spreadsheet format for team sharing and analysis

• JSON: Download as JSON for system integration or advanced analysis

Exports include all fields visible in the report plus comprehensive metadata.

Bulk Improvements:

If multiple locations share the same missing fields:

1. Export the report as CSV

2. Identify the pattern (e.g., missing hours at 10 locations)

3. Go to the Bulk Upload feature in the Locations section

4. Create a CSV with the missing data

5. Upload to update multiple locations at once

Best Practices:

• Check the Location Accuracy Report monthly to track progress

• Aim for an average accuracy score above 85 across your portfolio

• Prioritize fixing locations scoring below 50 (critical issues)

• Add all basic information first (name, address, hours, phone)

• Add photos and descriptions to push scores toward 90+

• Use the report to identify systematic issues (e.g., missing hours across all locations)

• Share the report with location managers to help them understand what needs updating

• Link accuracy improvements to visibility improvements (higher scores = better search ranking)