Campaigns that reach the neighbourhood. Attribution that proves the sale.
Build audiences and consent once. Send Email and SMS from ProfilePilot Marketing. Measure paid + organic performance in Insights. Upgrade to pinpoint sales attribution when you need click → CRM/ERP outcome proof.
- Shared audience & consent
- Email + SMS in one shell
- Insights GA4 / Ads / GSC in core
- POPIA & GDPR compliant
Weekend Fresh Market Kickoff: Suburb-Exclusive Perks
Scheduled for Fri 08:30 · 18 Location Variants
In-store / online conversions pinpoint-linked to UTM / campaign ID
The Channel Silo Bleeds Customer Trust and Marketing Budget.
Here is the operational relief.
Fragmented SMS portals, unverified email lists, and disconnected analytics leave multi-location teams guessing what drove storefront footfall. ProfilePilot delivers unified consent, omnichannel broadcast, and closed-loop proof.
The Spreadsheet & Fragmented Tool Chaos
- ×Unsynced opt-in lists: Contacts opted out of SMS still receive emails, causing severe POPIA / regulatory exposure.
- ×Separate vendor logins: Marketing teams juggle disparate portals for bulk SMS, newsletter blasts, and location-level promotions.
- ×Vanity open rates without sales proof: Campaigns report opens and clicks, but cannot connect a click to actual ERP/POS checkout outcomes.
- ×Disconnected ad and local traffic: Google Ads and organic Search Console metrics live in separate agency dashboards with no unified local view.
- ×Agency black-box reporting: Franchisees receive delayed PDF summaries weeks after campaign budget has already been spent.
Unified Consent & Closed-Loop Attribution
- ✓Org-Scoped Contacts & Consent: Single centralized audience directory with timestamped opt-in proof, automated STOP keyword handling, and unified suppression across Email and SMS.
- ✓Single Marketing Shell: Launch localized email announcements and SMS campaigns from one unified console.
- ✓Native Insights Core Measurement: Google Ads, GA4, and Google Search Console blended in real time inside the Insights workspace.
- ✓True Attribution (DIWM+): Direct pinpoint sales attribution linking exact ad clicks, campaign UTMs, and messaging links to CRM or ERP transaction records.
- ✓Vendor-Agnostic Ingestion: Webhook API or CSV/Excel/XML transaction file mapper with visual field matching for frictionless proof.
Capabilities for unified campaigns and verifiable revenue proof
Built for corporate multi-store networks and franchise groups that need compliance, deliverability, and executive accountability.
Omnichannel Audiences & Consent
Centralized Contacts engine with fine-grained subscription preferences. Automated SMS STOP handling, double opt-in timestamps, and audit-ready POPIA & GDPR proof records across all locations.
ProfilePilot Email Campaigns
Self-serve visual campaign builder and modular templates. Dynamic suburb and store tags, multi-location segment slicing, and inbox deliverability hygiene with automated bounce suppression.
ProfilePilot SMS Campaigns
High-throughput local SMS broadcasts with zero third-party branding. Verified sender IDs, promotional and transactional route compliance, delivery status receipts, and sandbox-to-live onboarding.
Insights Core Measurement (Included)
Native connectors for Google Ads, Google Analytics 4, and Google Search Console. Blended overview correlating campaign dispatch windows with paid and organic lift across regional stores.
True Attribution Engine (DIWM+)
Pinpoint sales attribution connecting the exact customer click or SMS tap to the verified CRM or ERP purchase record. Ingest via secure webhook or visual CSV/Excel/XML file mapper.
From Audience Segment to Verified Store Checkout
Real-time campaign execution alongside closed-loop Insights performance tracking. Monitor dispatch reliability and revenue attribution without leaving your operational shell.
Marketing Broadcasts Console
Active Estate: 184 Stores
| Campaign | Channel | Audience | Sent | Delivery | Status |
|---|---|---|---|---|---|
| Easter Weekend Prep | 18 Locations (28,400) | Yesterday 09:00 | 99.4% | Complete | |
| Flash Pharmacy Restock | SMS | 4 Coastal Locations (4,250) | Today 11:15 | 99.8% | Dispatched |
| Regional Loyalty Day | Email+SMS | 184 Locations (142,000) | Scheduled Fri | Pending | Staged |
Insights Attribution Scorecard
DIWM+ True Attribution- 1Combined Media & Broadcast SpendR24,800
- 2Dispatched Clicks & Taps34,120
- 3GA4 Local Engagement Sessions18,450
- 4Attributed CRM / ERP Transactions842
Vendor-agnostic ingest: file mapper & webhook · 0 unmatched records · strict org-scoped isolation
POPIA & GDPR timestamped opt-in / STOP handling
Single Marketing shell with zero disparate logins
Google Ads, GA4 & GSC included in core subscription
Pinpoint sales attribution available on DIWM+ tiers
Enterprise Fit
Who relies on ProfilePilot Marketing & Attribution?
Brand custodians and operations leaders who must tie digital spend to tangible store revenue.
Built Specifically For
- Multi-Store Retail & FMCG Brands: Localized SMS flash alerts and weekly email promotions across 10 to 500+ physical locations.
- Franchise Networks & Regional Marketers: Brand-compliant templates with location-specific addressing and localized store hours.
- CMOs & Growth Leaders: Click-to-POS attribution proof instead of vanity open rates and isolated agency metrics.
- Compliance & Legal Officers: Opt-in audit trails, automated unsubscribe workflows, and tenant data governance under POPIA & GDPR.
Not Suited For
- Cold Spam List Blasters: We prohibit unconsented third-party list scraping or blasting without verified opt-in history.
- Disconnected Third-Party CRM Resellers: ProfilePilot does not pitch white-label sales CRM pipelines — marketing broadcast and vendor-agnostic attribution only.
- Single-Store Hobbyist Blogs: Engineered for multi-location corporate compliance, deliverability, and enterprise attribution.
Engineered to operate seamlessly together
Every broadcast connects back to verified listings, review SLA monitors, and conversational commerce — without third-party data lag.
WhatsApp Commerce
Conversational commerce and verified WABA messaging on physical listings.
Locations Hub
Clean, verified location data forming the bedrock for presence and local assets.
Reputation & Sentiment
Centralise Google & Meta reviews, flag risk language, and recover angry shoppers.
Predictable Pricing
Transparent per-location billing with Insights core included and True Attribution on DIWM+.
Ready to Prove Which Campaigns Actually Move the Till?
Let our enterprise solutions team map your consent estate, broadcast shell, and Insights attribution path — including True Attribution on DIWM+.