WhatsApp templates (Utility vs Marketing)
Which templates belong on each client WABA, library names for Orders, and why promos must not use Utility.
Every client WABA needs its own approved templates — ProfilePilot cannot send from templates that exist only on a partner lab number.
Utility (Orders): order_confirmed, ready_for_pick_up, delivery_update — language en. Used for transactional order updates only; do not put promotional copy here or Meta will reject or pause the template.
Marketing: authored in WhatsApp Manager, category MARKETING, synced into ProfilePilot for campaigns. Includes image header + URL button, media carousel, and Flow buttons.
Authentication (OTP) templates are a separate product — see WhatsApp Authentication. Do not put OTPs in Marketing or Utility templates.
555 test numbers may accept API sends but fail Marketing delivery — use the client Test WABA for campaign QA.
- On the client WABA, add Utility library templates for Orders
- Create MARKETING templates in Manager for campaigns
- Sync Marketing templates in ProfilePilot
- Never reuse Utility templates for promos
AI answers may be approximate. Verify critical steps in official docs above.