WhatsApp Marketing

Opt-in audiences, approved Marketing templates, paced campaigns, carousels, Flow buttons, and STOP handling.

WhatsApp Marketing is separate from WhatsApp Orders. Both share one WABA and inbox_contacts, but a completed order is not marketing consent under POPIA.

Open Dashboard → Marketing → WhatsApp (requires WhatsApp Commerce add-on today). Record opt-ins on Marketing → Audience for the org that owns the WABA — admins must select the correct client org.

Customers can reply STOP or UNSUBSCRIBE (whole-message match). ProfilePilot suppresses future Marketing sends; Utility order updates are separate.

Create templates in WhatsApp Manager (category MARKETING), wait for APPROVED, then Sync templates in ProfilePilot. Send default, carousel (2–10 cards), or Flow campaigns.

Flow template buttons must use Network request in Manager; ProfilePilot sends flow_token only. Click tracking needs dynamic URL https://profilepilotapp.com/r/{{1}} in the template.

Start with small test sends. Spam reports throttle the entire WABA, including kitchen Utility notifies. Full step-by-step: Resources → /blog?type=how-to-guides.

Typical Tasks

Confirm marketing consent on Audience (not implied by orders)
Create and approve MARKETING templates in WhatsApp Manager
Sync templates in Marketing → WhatsApp
Send a test campaign to an opted-in number
Verify STOP opts the contact out

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