What is Social Posts View? Social Posts is a dedicated view within the Comments module that displays all your Facebook and Instagram posts with comprehensive engagement metrics. It helps you understand which content resonates with your audience.

Key Benefits:

• Content Performance: See which posts drive the most engagement (likes, comments, shares)

• Engagement Analytics: Track impressions, reach, and engagement rates for data-driven decisions

• Visual Content Review: View post images and full text in one organized feed

• Multi-Platform Overview: Compare performance across Facebook and Instagram

• Location Segmentation: See which location pages generate the most engagement

Accessing Posts View: Navigate to Dashboard > Social > Comments, then click the "Posts" button at the top right to switch from Comments view to Posts view.

Post Card Layout:

Each post is displayed in a card format with the following information:

Header Section:

• Commenter Name: The account that posted (your business page name)

• Platform Badge: Blue badge for Facebook, purple for Instagram

• Post Badge: Green "Post" badge to distinguish from comments

• Location Badge: Which location page the post is from

• Timestamp: When the post was published

Engagement Metrics Row:

A comprehensive set of metrics shows post performance:

• 👍 Likes: Number of "like" reactions specifically

• ❤️ Total Reactions: All reaction types combined (like, love, care, haha, wow, sad, angry)

• 💬 Comments: Total number of comments on the post

• 🔄 Shares: How many times the post was shared

• 👁️ Impressions: Total times the post was displayed (includes multiple views by same user)

• 📊 Reach: Unique users who saw the post

• 📈 Engagement Rate: Percentage showing (likes + comments + shares) / reach × 100

Content Section:

• Post Text: Full message text with proper line breaks and formatting

• Hashtags: Any hashtags included in the post

• Media Grid: Up to 4 image attachments displayed as thumbnails (2×2 grid)

• Full Picture: If no attachment array, shows single full-width image

Understanding the Metrics:

Impressions vs Reach:

• Impressions count every time the post was shown, even if the same person saw it multiple times

• Reach counts unique users only - better for understanding actual audience size

Engagement Rate Calculation:

• Formula: ((likes + comments + shares) / reach) × 100

• Higher is better - shows what percentage of viewers actively engaged

• Good rates vary by industry: 1-3% is average, 3-6% is good, 6%+ is excellent

Why These Metrics Matter:

• High Likes/Reactions: Content resonates emotionally with audience

• High Comments: Content sparks conversation and community engagement

• High Shares: Content is valuable enough for people to spread it to their networks

• High Impressions with Low Reach: Content shown repeatedly (algorithmic boost or paid promotion)

• High Reach with Low Engagement: Content seen but not compelling enough to interact with

Analyzing Post Performance:

Use the metrics to identify patterns:

1. Top Performers: Which posts have the highest engagement rates?

2. Content Types: Do images perform better than text-only? What topics get the most comments?

3. Timing: When were your best-performing posts published?

4. Location Comparison: Which location pages have the most engaged audiences?

Platform Differences:

• Facebook: Typically has more detailed metrics including shares and reactions breakdown

• Instagram: Focus more on likes and comments, shares (to stories) may not be fully tracked

• Impressions/Reach: Availability depends on Meta API access level

Sync Behavior:

• Posts sync automatically with comments when you click "Sync" button

• New posts appear after sync completes

• Engagement metrics update with each sync to show latest numbers

• Historical posts remain visible with their last-synced metrics

Best Practices:

• Review post performance weekly to identify content trends

• Aim for engagement rates above 2% - optimize content if consistently below 1%

• Compare similar post types (e.g., promotional vs informational) to find what works

• Use high-performing content as templates for future posts

• Note which images get the most engagement and use similar styles

• Monitor comment counts and address questions promptly (switch to Comments view)

• Share top posts across other marketing channels if they resonate well

Common Insights:

• Posts with clear calls-to-action often get more engagement

• Visual content (images/videos) typically outperforms text-only

• Questions and polls drive comment engagement

• Behind-the-scenes content humanizes your brand and builds community

• Timely/seasonal content gets shared more during relevant periods