What is Posts & Content? The Posts module allows you to create and schedule social media content for Google Business Profile, Facebook, and Instagram. Manage all your location-based social posts from one unified interface with powerful targeting and scheduling capabilities.

Key Benefits:

• Multi-Platform Publishing: Create once, publish to Google Business Profile, Facebook, and Instagram simultaneously

• Bulk Targeting: Post to all locations, filter by account/region/state/country, or select specific listings

• AI Content Generation: Let AI create engaging post copy with relevant hashtags based on your topic or brief

• Advanced Scheduling: Schedule posts for future dates with timezone support, or publish immediately

• Calendar View: Visualize your entire content schedule in an intuitive monthly calendar layout

• Rich Post Types: Standard posts, Events with date/time, and Offers with coupon codes and terms

• Media Management: Upload and attach images to posts with automatic Supabase storage integration

• Call-to-Action Buttons: Add CTA buttons with UTM tracking for campaign attribution

• Centralized Management: View, filter, edit, and track all posts in one place

Post Creation Wizard:

Access the creation wizard from Dashboard > Posts > List page. The wizard guides you through 5 steps:

Step 1: Post Type - Choose between Standard (general updates), Event (with start/end date and time), or Offer (with coupon codes, terms, and redemption period)

Step 2: Platforms - Select which platforms to publish to: Google Business Profile, Facebook, and/or Instagram. Each platform has specific requirements and features.

Step 3: Target Locations - Choose where to post:

• All Locations: Post to every location in your organization

• Filter by: Account, Country, State/Province, or Region to target specific geographies

• Select Specific Listings: Manually choose individual locations from a searchable list

Step 4: Content & Media:

• Topic/Brief: Enter a description of what you want to post about

• AI Generation: Click "Generate with AI" to automatically create engaging copy with hashtags

• Manual Entry: Write your own content and add custom hashtags

• Media Upload: Attach images (automatically uploaded to Supabase storage)

• Event Details: For Event posts, set start date/time and end date/time

• Offer Details: For Offer posts, add coupon code, redemption URL, terms, and valid date range

Step 5: CTA & Scheduling:

• Call-to-Action: Add optional CTA button (BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP, CALL)

• UTM Parameters: Automatically add UTM tracking to CTA URLs for campaign attribution (utm_source, utm_medium, utm_campaign, utm_term, utm_content)

• Publish Timing: Choose "Publish Now" or "Schedule for Later" with specific date/time

• Review & Submit: Preview your post configuration and create the draft

Posts List View:

The main Posts page displays all your posts in a table format with powerful filtering:

• Filter by Platform: View posts for specific platforms or all platforms

• Filter by Status: Draft, Scheduled, Publishing, Published, or Failed

• Filter by Post Type: Standard, Event, or Offer

• Date Range Filter: Show posts created or scheduled within specific dates

• Quick Actions: Edit drafts, view details, reschedule, or delete posts

Calendar View:

Switch to Calendar view to visualize your content schedule:

• Monthly View: See all scheduled posts organized by date

• Platform Filter: Show only posts for specific platforms

• Status Filter: Filter by post status

• Timezone Control: View schedule in your preferred timezone (stored in browser cookie)

• Click to View: Click any post on the calendar to see full details

Post Status Lifecycle:

• Draft: Post created but not scheduled or published

• Scheduled: Post has a future publish date and will be automatically published by the system

• Publishing: Post is currently being published to platforms (temporary state)

• Published: Post successfully published to all target platforms

• Failed: Publishing encountered an error (check post details for error message)

Important Platform Notes:

• Google Business Profile: No longer provides post performance metrics via their API (impressions, clicks, etc.)

• Meta Platforms: Facebook and Instagram may have additional requirements or restrictions

• Image Requirements: Platforms have different image size and format requirements

Best Practices:

• Use AI generation as a starting point, then customize for your brand voice

• Add 4-6 relevant hashtags to increase discoverability

• Schedule posts during high-engagement times for your audience

• Use Events for time-sensitive announcements (grand openings, sales, special hours)

• Use Offers for promotions with specific redemption codes and terms

• Test different CTA types to see what drives the most engagement

• Include high-quality images that comply with platform guidelines

• Target posts geographically when promotions are location-specific

• Review scheduled posts regularly to ensure timing and content remain relevant

Common Use Cases:

• Announce new products, services, or menu items across all locations

• Promote seasonal sales or limited-time offers with expiration dates

• Share store hours changes for holidays or special events

• Highlight customer testimonials or success stories

• Post event invitations with RSVP tracking via CTA links

• Share behind-the-scenes content to humanize your brand

• Announce new location openings or grand reopenings